The goal for the Latitude 45 PR/Giveaway Box was threefold — 1. Informing and exciting influencers about the brand - getting them to try the salmon and create special recipes. 2. Gifting fun and practical Latitude 45 goodies to giveaway winners. 3. Sending it all in a thoughtfully made box that shared the brand identity at a glance with any point of contact along the delivery process. The box includes a welcome note, giftcard to purchase the product fresh at a local grocer, insulated grocery tote, baseball cap, apron, and stainless steel soapbar to remove stubborn cooking odors from hands.