Arka
Arka is the world's first salmon brand with a full line of ultra-premium, raised without antibiotics salmon. For this premium brand we created clean packaging to catch the eye of self described adventurers and culinary explorers seeking natural options. This salmon comes from the coldest Antarctic waters, and the brand identity highlights the purity and sustainability that comes with it. We created a conscientious, trustworthy and optimistic brand tone as a foundation to tell the brand story.
[Packaging] [Copywriting] 
The brand story
Arka is the world's first brand with a full line of antibiotic-free certified fresh, frozen and smoked salmon products from the Magallanes (mah-gah-yah-nes) Region of Chile, Region XII. For us, “No Antibiotics - Never Ever” means staying antibiotic-free through EVERY part of the journey, from feed to table. We’re also ASC certified, which sets the standard for responsible aquaculture practices. Every premium bite of Arka is packed with omega-3 and peace of mind, so you can taste the difference.
packaging notes
Pristine imagery creating a sense of authenticity and paying homage to the region Arka salmon comes from.
Cutout peephole referencing the A’s in ArkA. First A on top and second A reflected below it to create a diamond shape that showcases the product inside the package.
Important callouts for conscious shoppers on the front of the package (no antibiotics, responsibly raised, no artificial preservatives, ASC Certified).
On the back, an informative, short and sweet brand story and recipe idea with QR code for full recipe and more.
Color palette inspired by the icy blue waters and warm golden sunlight reflecting off of it.
